Where local flavor fuels National Buzz.
- Media Relations
- Special Events
- Influencer Activations
- Community Relations
How do you bottle
hometown nostalgia and
serve it to the nation?
Local news, loud and clear.
An aggressive media push brought the Dunkalatte to life across regional press, fueling a groundswell of hometown pride.
By tapping into the deep-rooted affection Rhode Islanders have for coffee milk, Duffy & Shanley built an earned media strategy that felt as familiar as it did fresh. Carefully crafted press angles, hyperlocal storytelling, and timely outreach turned a niche, limited-edition beverage into a local news darling and beloved national menu staple, with ripple effects that reached far beyond state lines.
Influence from the inside.
We leveraged a familiar Rhode Island face- and
a dedicated Dunkin’ fan- for third-party credibility.
We tapped the most socially recognizable Rhode Island creator to generate authentic, engaging content. This wasn’t a campaign dropped into feeds; it was a hometown story told from the inside out, turning followers into fans and fans into first sippers.
Sampling with a
side of nostalgia.
We brought the flavor to the people, 75,000 of them,
with a mobile experience that doubled as a throwback.
A custom-built milk truck-meets-diner activation hit the streets, serving up free Dunkalatte samples with a strong dose of memory lane. From chrome finishes to retro signage, every detail tapped into Rhode Island coffee milk history while inviting a new generation to taste it for themselves. The experience was built for social, but more importantly, it was built for connection.
Campaign Results
Two governors tweeted about it. The region lit up with 7.5 million media impressions. Social added another 3 million. And the buzz? Let’s just say if you haven’t tried the Dunkalatte yet, good luck… it’s probably sold out.
Brand History
For nearly a decade, Dunkin’ has tapped Duffy & Shanley to keep the love brewing in New England. From media relations and influencer programs to community buzz, crisis moments, and can’t-miss events, we help fuel the region’s obsession. Dunkin’ knows the power of brand love and we make sure they stay top of mind (and cup) as New England’s go-to coffee.
Let's Chat
We’ve teamed up with brands big and small, at every stage of the game, helping them get noticed, get talked about, and get results.
Ready to make some noise?
Let’s talk.
Prefer an email? Give us a shout at
info@duffyshanley.com
Latest at D&S
with nearly 30 years in PR
12 wins at the Bell Ringers
foundation of the PR house
O.P., Chair of the Board of Directors
from your beach chair
Careers
At Duffy & Shanley, we dream big, and have fun doing it. We’re a tight-knit crew that’s relentless in the face of challenge and fired up about great ideas. We don’t just work together, we win together.
careers@duffyshanley.com