Turning an invisible resource into a recognized lifeline.
- Primary Research and Analysis
- Brand Development
- Advertising & Creative
- Targeted Media Strategy and Execution
How do you connect aging and disabled
Rhode Islanders with a service built for
them, when most don’t even know it exists?
Before we built the brand,
we found the why.
The most powerful strategy started with
a simple question: What do you need?
Before making a single creative move, we got close to the people who matter most. Our team sat down with aging adults, people living with disabilities, family caregivers, social workers, healthcare providers, and community leaders. We asked questions. We listened hard. We captured insights, frustrations, and unmet needs and we used it all to shape not just a campaign, but a better service experience.
The feedback didn’t just guide the strategy. It reignited the organization’s internal sense of purpose. The research phase became a rallying point, aligning stakeholders and galvanizing the mission from the inside out.
Say what you do.
Look like you mean it.
Clarity is powerful. We clearly defined the agency
and gave it a look that earned trust at first glance.
We reclaimed the organization’s functional name, Aging & Disability Resource Center, and put it front and center. Research showed it resonated with the audience, clearly communicating the purpose and who it was built to serve. No confusion. No guesswork. Just clarity and credibility.
Then we built a brand around that promise. Vibrant visuals, a warm color palette, and approachable design cues were paired with messaging that made people feel seen, heard, and supported. This was a resource designed to feel helpful from the very first impression.
From first look to first call.
The new name opened the door. The
campaign brought people in.
Once the brand was ready, we brought it to the people. A major awareness campaign launched across Rhode Island, combining broad-reaching tactics with precision-targeted media to make sure no one got left behind. Traditional ads built familiarity. Digital and social outreach delivered relevance. We reached older adults, individuals with disabilities, caregivers, and community allies… right where they already were.
The goal wasn’t just to advertise a service. It was to build trust, remove barriers, and make support feel accessible. And we did just that.
Campaign Results
The primary research unearthed more than messaging insights. It created alignment, clarity, and buy-in across all corners of the organization. The new brand name and creative gave ADRC an identity that people could recognize and rely on. And the campaign turned an under-the-radar resource into a statewide lifeline. It didn’t just perform, it outperformed, with all KPIs exceeding industry benchmarks and over 8 million targeted media impressions delivered.
Brand History
Founded in 2006, Rhode Island’s Aging & Disability Resource Center (ADRC) is the state’s go-to service for older adults, people with disabilities, caregivers, and families. It’s a hub, both in-person and online, that connects people to the resources, support, and answers they need. Until recently, it went by “The Point,” a name that confused its audience and obscured its purpose. Today, ADRC is finally recognized for what it is: a vital, accessible service for those who need it most.
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