Scaling a membership brand in real time.
- Media Relations
- Special Events
- Influencer Activations
- Social Media Strategy/Execution
- Community Relations
- Thought Leadership
How do you make every
market feel like the club
was built just for them?
Local moments, national momentum.
We turned every club opening into a media event, and every market into a brand moment.
BJ’s rapid expansion needed more than the usual playbook. We built tailored launch strategies that connected with local communities while reinforcing national consistency. With an aggressive earned media engine, regionally-rooted messaging, and a deep understanding of what drives local pride, we created moments that resonated across the map.
Influencers with impact.
Authenticity over reach. Real people. Real results.
We activated a curated network of creators who aligned with BJ’s values—family-first, smart-spending, everyday realness. From lifestyle influencers to regional micro-creators, our multi-faceted campaigns built trust, moved product, and drove loyalty. Less sponsored. More shared.
Social built for speed.
Always relevant. Always on. Always BJ’s.
We execute a smart social strategy, designed to move fast and scale smart. Whether it is viral reels, seasonal campaigns, or timely responses to cultural trends, our content hits the right tone at the right time—backed by data, optimized in real time, and always grounded in BJ’s voice of value and community.
Campaign Results
We don’t just chase buzz. We build it, scale it, and make sure it sticks. Our media bureau has landed billions (yes, with a “B”) of impressions and earned placements in the kind of outlets that make brands proud. On social, we bring the heat. Our award-winning strategy has pulled in tens of millions of views, lit up comment sections, and sparked viral reels that hit millions. All while fueling audience growth that leaves the competition in the dust.
Brand History
BJ’s Wholesale Club has been on a serious glow up. Now hundreds of clubs strong and expanding into its 20th state, they’re showing no signs of slowing down. As the largest membership warehouse club in the Eastern U.S., they serve up everything from deli deals to must-have seasonal finds, all anchored in real value. For over a decade, they’ve trusted Duffy & Shanley to help tell that story loud and clear, with the kind of energy that keeps members and the headlines coming back for more.
Let's Chat
We’ve teamed up with brands big and small, at every stage of the game, helping them get noticed, get talked about, and get results.
Ready to make some noise?
Let’s talk.
Prefer an email? Give us a shout at
info@duffyshanley.com
Latest at D&S
with nearly 30 years in PR
12 wins at the Bell Ringers
foundation of the PR house
O.P., Chair of the Board of Directors
from your beach chair
Careers
At Duffy & Shanley, we dream big, and have fun doing it. We’re a tight-knit crew that’s relentless in the face of challenge and fired up about great ideas. We don’t just work together, we win together.
careers@duffyshanley.com