Smiles first. Dental insurance second.
- Advertising & Creative
- Targeted Media Strategy and Execution
How do you market molars
without making people yawn?
Skip the blah. Bring the bright.
We made dental insurance feel less like
a chore and more like a chuckle.
No long lists of features. No dry pitches. Just bold, delightful creative that made people stop, smile, and actually remember the name Altus Dental.
From clever B2B holiday cards to out-of-home campaigns with personality, we gave Altus a visual and verbal identity that stood out from the corporate noise. A dentist joke told by a suited-up 8-year-old? That’s how we say happy holidays, complete with a QR code linking to a curated playlist. Because if you can get a laugh and a good playlist, why wouldn’t you?
Right people, right places, right mood.
Smart strategy made sure the right
people smiled at the right time.
We knew exactly who we were talking to, and we met them where they were. Targeted media strategy helped us zero in on decision-makers in the business community with messaging that didn’t just get noticed but actually got enjoyed.
Billboards in high-traffic zones? Check. Smart placements across digital channels? Absolutely. Every message felt like a wink in a world of white noise, and that tone gave Altus the edge.
From one smile to 40% growth.
Proof that being human is a powerful
business strategy.
The response? Immediate, personal, and overwhelmingly positive.
One HR rep called the holiday card “the best I’ve ever received at work.” That’s what happens when marketing doesn’t feel like marketing, it feels human.
Campaign Results
Altus Dental’s bold, feel-good brand is doing more than getting smiles. Altus grew its membership by over 40% in a single year, becoming the trusted benefits provider for some of the biggest employers in the state.
One Boston commuter said it best: “Please continue to use your baby face on the billboard near Columbia Road. It’s the only thing that puts a smile on commuters’ faces. And I certainly will remember Altus Dental now. It’s certainly effective.”
That’s the power of a brand people actually like.
Brand History
Altus Dental Insurance has been helping Massachusetts smile brighter for over 20 years. A long-standing client of Duffy & Shanley “now 15 years strong” Altus continues to grow as both a dental and vision provider with a mission grounded in access, simplicity, and care. It’s a brand that believes in treating people like people, and we’ve made sure their marketing reflects exactly that.
Let's Chat
We’ve teamed up with brands big and small, at every stage of the game, helping them get noticed, get talked about, and get results.
Ready to make some noise?
Let’s talk.
Prefer an email? Give us a shout at
info@duffyshanley.com
Latest at D&S
with nearly 30 years in PR
12 wins at the Bell Ringers
foundation of the PR house
O.P., Chair of the Board of Directors
from your beach chair
Careers
At Duffy & Shanley, we dream big, and have fun doing it. We’re a tight-knit crew that’s relentless in the face of challenge and fired up about great ideas. We don’t just work together, we win together.
careers@duffyshanley.com