Nike Golf turned to Duffy & Shanley to support the nationwide promotion of their hybrid line of clubs for prevention and recovery, CPR. This was our third major Nike promotion since 2003.
The CPR Tour – with over 500 stops across the US – featured a customized “ambulance” promotional vehicle, and was designed to introduce golfers to new Nike equipment as well as let them fully experience the Nike Golf brand. In fact, after testing the CPR clubs, a golfer would even receive a Nike Golf branded “prescription” from the on-site rep for the CPR product which best suited him.
Duffy & Shanley secured 25 broadcast features throughout the country, with 10 in the top 25 markets, and 18 newspaper articles reaching over four million golfers. See for yourself why this was such a successful program and why Nike Golf continues to partner with Duffy & Shanley to make them the fastest growing player in the golf industry.
 CBS 2, Salt Lake City |  CBS 2, Salt Lake City |
 ABC 6, Indianapolis |  Fox 25, Boston |
