The first thing we realized was that we’d been given something precious. For years, Narragansett Beer was the stuff of great stories, backyard burns and Sox games: “Hi neighbor, have a Gansett!” If ever a bottle of beer could’ve had your back, this was the one. Solid.
And now, what was once practically a public trust around here, is once again. With a former Brewmaster on board and a Rhode Islander at the helm. Good beer, made by honest, decent people.
Our job? Re-create the brand. Every last inch of it. Yes, the market strategy. Yes, designing everything from the label to the cap to the bottle itself. Cans and cases. Six-pack holders and posters. Billboards and t-shirts and bar coasters and one hell of a Web site. But most importantly, we practiced restraint. We were always frank and straight-forward. We never forgot where we came from, but never ever let this beer become another retro fad. In short: we didn’t screw it up.
Today, we are taking back our beer. Narragansett is being sold in four New England states serving over 1,400 packies and bars. We also bring back a Narragansett favorite – Porter. In January, Porter will be served in bottles and on tap!