Capabilities

Together, we are pretty darn capable.
Here it is. No silos. No individual P&Ls. Just a list of some of the things we know how to do. And how, when we put them all together, we can solve just about anything.

Advertising and Marketing
Ideas that generate revenue. Each one of us is responsible for coming up with them. From account supervisor to junior art director, production manager to you, Mister Client. Whether it’s a spread in Vogue or a bar coaster, a TV spot or a totally new sales channel, together, we’ll create the ideas that turn a “consumer” into a fan – loyal, trustworthy and true. And all it takes is talent and trust, research and gut instinct, staggering intelligence, sudden inspiration and years and years and years of experience.

Media
We’ve done TV and baby carriages in London. We’ve worked with $10,000,000 and “Oh, there’ll be no money.” We take great pride in our strategy and maybe a little arm-twisting. But it’s a lot more than reach and frequency and CPMs, it’s about creating a dialogue. It’s about understanding not just how to reach someone but where, when and why. It’s about learning what’s new, without forgetting what works. It is about investing your money like it’s our own. And it’s about being more creative than any creative department. Because above all, it’s about ideas.

PR
Anyone can pitch stories and, frankly, we do it better than most. But here, we get to tap into great creative resources and, together, create PR initiatives that are truly breakthrough. It may be viral, it may be an event. It may be a mobile tour or a cause marketing program. But it’s always an idea. And it always gets noticed. DuffyPR.com.

Direct
It’s a metrics-driven world. And we want to be accountable for it. We do strategy and execution. But mostly, we just get results. And we’ve waited years for the industry to buy into our kind of thinking. Thanks for joining us.

Interactive
In 1997, we started one of the first digital groups in New England. And our commitment to being first continues, as we develop Web strategies and buy media, create sites, SEO campaigns and email campaigns. And come up with new ideas they don’t even have names for yet.