Trying to figure out what I really want to be when I grow up.
Like many folks who have been in the business 20-plus years, I “fell” into media while trying to figure out what I really wanted to be when I grew up. I started when there was virtually no technology. Ah, yes... days spent calculating share trends with an abacus, now that’s love of media!
At Duffy & Shanley, I head up the media group where we are accountable for planning and investing our clients’ marketing dollars as if they were our own. We look to create impactful campaigns that yield greater accountability, and today, we have all the latest technology to make us smarter and help us do our job more efficiently. Constantly learning about our clients and new media options… following an ever-changing media landscape... working with smart, passionate people... investing huge sums of money. I think I’ve finally found my calling.
